The best real estate agents in today's marketplace are becoming even better about marketing the homes they list to the public, as well as to other agents who have potential buyers.

When you are interviewing prospective real estate agents to help you sell your home, ask how they find buyers. In the past, a "For Sale" sign would go into the ground, the basic information went into the Multiple Listing Service, and then there was an occasional Sunday classified ad and an "open house". If the house did not sell right away, the agent might recommend a price reduction.

Agents today are much more sophisticated and pro-active about getting people into their homes. They rely on computers, direct mail, telemarketing, and just plain clever ideas that no one else has tried. Ask prospective listing agents for two things--a written analysis of what is happening with housing prices in your area and a marketing plan which outlines how they would get your home from "For Sale" to "Sold".

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Rose Price
Prudential Landmark Real Estate
100 Trade Centre Dr. Suite 102
Champaign, Illinois 61820
217-202-8843
217-352-1933
800-397-2155
Fax: 217-378-1281
roseprice@number1expert.com

When you choose Rose Price to help you buy or sell your home, you will be working with a professional challenged to incorporate the latest tech-tools into her daily business operations. To meet that challenge head-on, Prudential Real Estate Affiliates, headquartered in Irvine, California, launched a program to certify an elite group of its own agents as tech-whizzes who are capable of using the latest electronic tools to enhance the service they provide consumers. Rose is currently a Prudential Certified agent.